Faced with adverse economic situations, companies must make their best efforts to improve the productivity and performance of their workers, applying the most effective measures capable of achieving this goal. Among these measures, we find the design of active listening communication strategies, a practice that, although it tends to be underestimated by those responsible for business management, can bring significant improvements that will make the business stand out from your competition.
We understand “active listening” as the communication strategy through which one seeks to listen to the interlocutor’s messages using full awareness to understand what is being said in the most focused and empathetic way possible. We must remember that social relationships are always built on good communication. Let’s take advantage of the time we spend listening to the other company members. We will not only be able to discover hidden information that could be very useful to boost productivity but also be more creative when it comes to finding solutions for all kinds of problems that the business has to face. It is also essential to provide Attention to the opinion of customers, in this way, guarantees that things are done well and that the solutions offered to them manage to adapt to the needs of the market. In addition to being applied to commercial relationships, these communication principles can also be used when managing the relationships you have with the rest of the people who work for the brand.
In general, the work areas that makeup companies work through are trial and error. If we apply the active listening strategy, we will be able to understand as soon as possible.
The reason why the products launched or the marketing strategies used to make these products visible have not finished working. Integrating the opinions of consumers into commercial strategy will mean a vital improvement in the business model that will lead to an increase in the benefits obtained.
When it comes to specifying the benefits that the active listening communication technique can bring to the company, we could list: – Greater confidence in the management spheres: instead of avoiding difficult situations, managers should be as clear and transparent as possible in ways to earn the trust of the staff and, at the same time, serve as an example to others. – More peace of mind in tense situations
being heard is a need that everyone has, especially in situations of greater tension caused by crises or labour conflicts. When the workers see that their demands or requests are answered, the pressure of the moment will be reduced, thus facilitating the resolution of problems in a much more relaxed atmosphere.
Promotion of participation: by listening carefully to everything that the staff has to contribute, greater security is transmitted, and, at the same time, it contributes to a climate in which ideas and demands can be valued through dialogue, employee participation, and consent.
We can conclude that internal communication and the active listening technique are vital integrations to guarantee the company’s operation. Internal communication is a key element in the performance of the HR Department since actions such as the transmission of information about the organization and its changes, as well as its news and the management of participation by employees, will serve to be clear about what they think about the operation of the business and their organization. To get the most out of this type of communication strategy, it is recommended to carry out the training of « Expert in Internal Communication for Human Resources.
«accessible through the School of Editorial Unity, where you will acquire all the necessary tools for preparing internal communication plans within the HR area to, in this way, achieve the engagement of your staff regardless of the organization. This training offered by the Escuela de Unidad Editorial, in collaboration with the Madrid Chamber of Commerce, is especially recommended for all those who hold any of the following positions: – Managers and professionals who work in the HR department – Entrepreneurs who have considered the possibility of including communication strategies in the management of small and medium-sized companies
Graduates who seek to specialize in communication aimed at HR management – Communication promoters who work for any area related to the organization of the company.
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