As is well known by all, in these times it is essential to be present in the RRSS. Thanks to the RRSS you can segment your target audience in a much simpler way, for this reason it is quite important to advertise on social networks . You can visit us and investigate how we can help you boost your business on social media.
In this post we are going to tell you what advertising on social networks is , the advantages of using social networks and how to advertise on social networks.
Table of Contents
WHAT IS SOCIAL MEDIA ADVERTISING?
Advertising on social networks is based on making paid advertisements by brands with the aim of appearing to already segmented users. These ads can be served using a Cost Per Click (CPC) model, a Cost Per Thousand Impressions (CPM) model, or a Cost Per Acquisition (CPA) model . The model used always depends on the default objective of the campaign to be promoted.
There are as many possibilities to advertise your business on social networks as there are social networks today. The main social networks are the following:
It is undoubtedly the most popular network in the world and for them it is the most used and the easiest it can be to find your target audience . There are a large number of formats that can be used to advertise on this social network.
It belongs to the same Ads platform as Facebook and that is why they are currently the most used. Instagram is one of the most used social networks for ads with a large visual component.
It was very popular years ago and even so it continues to be one of the most used networks to be informed of current affairs. That is why it is one of the most used social networks at the moment since it continues to have a large number of target audiences.
It is a social network dedicated above all to B2B, which is why if your company is in this sector and you think that your target audience is on Linkedin , do not hesitate to impress them since it is the business social network par excellence.
YOUTUBE
If your brand is promoted in the form of videos, this is your social network since it is the closest thing to a traditional spot . On YouTube you can advertise in different videos and have your own channel to upload content and generate engagement .
TIKTOK
The trendy social network among the youngest, is a great way to impact this target audience, either with influencers or with visually impressive ads to get them noticed.
ADVANTAGES OF USING SOCIAL MEDIA ADVERTISING
Advertising on social networks has a lot of benefits for your business, which we can help you achieve by contacting us . Here we are going to make you talk about some of the advantages:
SOCIAL MEDIA SEGMENTATION
It is one of the biggest advantages of advertising on social media . Social networks have a great deal of information about their users, which makes it possible for you to target your ads to your true target audience .
NUMBER OF SOCIAL MEDIA FORMATS
On social networks you can make both text and video ads. In these, you can interact with users and you have the possibility of getting leads without necessarily entering your website.
GREAT CONTROL AND MEASUREMENT
In this way you will be able to know at all times how the ad is working and therefore you will be able to make the pertinent changes if something goes wrong. In addition, you can advertise on social networks with a very low budget.
RAPID INCREASE IN VISIBILITY
With the algorithm of social networks it is sometimes difficult to reach your followers, which is why ads are the best way to do it. In addition, you are going to impact your target audience in the place where they are and where they spend a large part of the day.
HOW TO ADVERTISE ON SOCIAL NETWORKS?
To advertise on social networks, it is not enough to place your ad and wait for results. You need a strategy and some other test to achieve your goals .
DEFINE BUDGET AND OBJECTIVES
The main thing you have to do is set your goals, which can be recognition , prestige or conversion. Based on these objectives, depending on what your business needs at that time, you have to set a budget to achieve your objective.
SOCIAL MEDIA ADVERTISING TARGETING
It is another crucial part of your social media advertising strategy , because if you do not reach your target audience, you are spending your budget for nothing. The first thing to do is create one or two buyer personas for your business and in this way it will be easier for you to segment your target audience.
TEST A/B
This tries to make two ads announcing the same thing but differing in one thing to test which option is doing better and finally opt for that one.
ATTENTION TO DETAIL
You have to be careful and attentive at all times so as not to make any mistakes that can be lethal when launching the campaign. Above all, you have to be very attentive to the budget and the form of bidding that you are going to make, whether it is going to be automatic or manual.
If you want to advertise your business on social media and you don’t know where to start, don’t hesitate to contact us so we can answer all your questions, we’ll be delighted!
Also Read: Who Do We Follow On Social Media?
