Coworking, (Future) Temple Of Sociality, Experience, And Productivity

Globally, we are talking about a network of 23,000 workspaces and a community of 2 million coworkers. During a pandemic, these places become catalysts offering services beyond what home-working can provide and which will be tomorrow the new hubs that will welcome both “social working,” new “corporate workings,” freelancers, and others. Entrepreneurs who want to build the world of tomorrow.

How and why should you choose a coworking space? We give you all the keys to achieving this.

Can We Wonder About The Future Of Coworking? Will They Disappear?

It’s straightforward: those ten-year-olds who have already paid off a large chunk of their loan to the bank will survive. On the other hand, those who embarked on the adventure a year or two ago and made a large loan will not receive an extension. There will be some breakage, and there has already been a little bit, but luckily not too much.

Why Has There Not Been More “Breakage,” As You Say?

Because the people in coworking are brilliant, they are entrepreneurs on the alert who are at the heart of the market and in the field. Therefore, they can pivot, react in agile mode and keep their business afloat when possible.

What Is The Point Of Coworking?

The freedom to do business in good conditions at a low price. I believe that the fundamentals haven’t changed before or after the arrival of COVID: coworking doesn’t cost much. When I started working around thirty years ago, to get started: you needed a BMW, you needed two assistants, a fax machine, a gigantic computer that you couldn’t carry under your arm, and finally, an office was needed. So you had to spend 10,000 € before you even started doing business. Thanks to coworking, you pay around € 250 per month, and all you need is a laptop for € 1,500. At that point, we can start to undertake.

Is The Trend Of “Proximity Working” A Reality?

Yes, we also come to seek proximity. I always advise people to choose a space that allows them to walk or cycle to the office. Getting in a car and driving through a city every day to get to a shared workspace just doesn’t make sense. If I look at the last 20 years, coworkers in the early years could travel 150 km to come and work here. Ten years ago, they did 50 km, and today they only do 3 km. If it’s more, they just don’t come into the spaces.

How To Best Choose Your Coworking?

Today it is not only the price that counts; it is above all the community that matters. This community must complete your value chain. For example, if I am an import-export consultant, I will settle in a space where there are a lot of lawyers. If I am a lawyer, I will settle in a space with a few tax specialists. If I am in communication, if I am creating the image, I will go to a space where we make logos, we do branding, where there is a podcast and video studio available .

Is coworking the very principle of agility so sought after by entrepreneurs?

Indeed: you can choose to come to a space that can be used “part time,” by the day, month, etc. Coworking ultimately adapts to your business and your pipeline.

What Makes You Think That Home-Working Won’t Kill Coworking?

I would say that tomorrow, workspaces will have to offer things that we do not have at home. At home, we all have a table, chairs, two screens. Tomorrow, SMEs, corporates, and coworking will offer experiences that cannot be found at home. For example, they will offer augmented rooms, XR, VR, Green Keys, robotic cameras, video studios, podcast studios, etc.

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