Since the pandemic, social media have taken a central place in our way of communicating and have established themselves as the leading platforms for interacting, whether with friends or with brands.
Indeed, today social media have become essential communication tools for companies regardless of the sector of activity.
To obtain a complete analysis, the company interviewed more than 3,000 marketing and communication professionals (B2B, B2C, and NGOs) around the world …
State Of Social Media Around The World
In 2022, video content will remain a staple, and TikTok is the center of attention.
40% of respondents say they expect TikTok to be used in 2022, making it by far the fastest-growing channel.
Among the most used social media in Europe and America, the big six (Facebook, Twitter, Instagram, TikTok, LinkedIn, and YouTube) dominate.
Instagram (82%) notably overtook YouTube (74%) quite significantly, and, interestingly, LinkedIn (89%) has become a social network used by B2B, B2C, and NGO organizations.
Conclusion
Social media has found its place in the marketing and communication mix.
The lack of face-to-face interaction has created new possibilities for virtual connection conducive to the improvement and growth of social media (new or existing).
The majority of organizations are present on at least four platforms on average.
This implies having to keep pace with developments on several channels simultaneously .
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